About us

Our story

We got our start working with enterprise size businesses for the past two decades.
Our team has created video content for the past three Microsoft CEOs and their big bet announcements, as well as the evolution of product launches across all business groups.

Great storytelling for all businesses is our passion. As our company grows, we're also reaching out to smaller businesses. Our expertise in guiding strategies around video marketing fills a gap for companies who don’t have internal resources or budget to hire a big advertising agency.  

In addition, we wanted to build a company where true diversity and inclusion reflects not only in our work itself, but also in our day-to-day decision making processes.
We saw the need and decided to act on it so we are part of the change toward equality
for all.

Our values

Diversity is at our core at Specular. Inclusion is not just a buzz word - we try to practice it in everything we do.

Shirley Chisholm, the first Black US Congresswoman once said: “If they don’t give you a seat at the table, bring a folding chair.” This is the spirit of how our company was founded. We are here to claim a seat as a female and minority owned business.

We believe change only happens when we actively participate in the cause. We’re committed to providing opportunities to talented creatives who have been overlooked because of their gender and race. Diverse perspectives are a key to the top level creativity we are able to share.

Our goal is to help you reflect your best self. This applies to our clients as well as to how we treat each other.

- We value integrity, creativity, kindness, and respect.
- We empower and elevate each other with empathy and patience.
- We are intentional in everything we do, and we are problem solvers.

Our team

Rachel Nussbaum Founder, Executive Producer

Rachel founded Specular in 2018. Her entrepreneurial spirit was fostered at a young age by watching her dad, who was a successful entrepreneur in South Korea. Through the ups and downs of her dad’s business she saw the beauty of courage in going after what he was passionate about.

One of her principles is “no regrets.” She would rather try something, fail, and
learn from the mistake, than not try at all and wish she had. She is inspired by innovators, trailblazers, and fellow female entrepreneurs who are challenging the status quo and making this world a better place for all.

When she first had an opportunity to produce a spec commercial for Nike, a
light bulb went on and she realized that producing was her life calling. Since then, she has worked in various industries such as finance, non-profit, advertising, and technology. She has produced big-bet announcements, interviewed CEOs, and traveled the world collecting business success stories. Her experiences and perspectives propel her to do her job well, wearing many hats as a founder, director and a producer of creative storytelling.

Rachel’s family is what grounds her and motivates her to make a difference
every day.

Cheryl Ediss
Director, Senior Producer

Cheryl Ediss
Director, Senior Producer

Cheryl’s passion for filmmaking ignites when collaborating with fierce artists and clients to create storytelling that motivates, provokes, and inspires. She draws inspiration from her daughter and how she navigates youth with fearless fervor.

Cheryl builds and oversees teams around the world to execute big ideas for the biggest corporations and their brands - from concept to delivery, working with the smallest footprint to building big sets in challenging locations.  Clients and collaborators rely on her nimble, positive attitude to lead productions on time and on budget.

Cheryl is always scouting and finding ways to connect and enhance work with the location as a supporting character. Documentary filmmaking and music videos are her first loves. She uses her producer superpowers for good.


It takes a village to create high quality videos. We have a huge roster of A-list contributors who work on a project-by project basis.

Each video is unique and requires precise skill sets to make the process successful. By bringing in team members special for each project, we keep the budget as lean as possible. And the end results are still top notch because we know how to create a well-oiled machine each time.

In addition, we feel good about contributing to the healthy community of freelance video crew by creating more work opportunities. It’s a win-win, really.


Our talented creative team knows how to bring ideas to life.


Our savvy producers keep your project on track and on budget.

Live action crew

Our camera, lighting, and sound experts know how to create the perfect set, the perfect angle, and superb sound every time.


Our seasoned postproduction team knows how to craft the story at any given length, create amazing visual effects, and come up with the best 2D and 3D models for any product or service imaginable.

Current openings

We're always looking for the right person to join our team!

We are always looking for the talented creatives to join our team.

If you are a copywriter, creative director, art director, editor, motion graphics artist or a jack of all trades, we would love to hear from you. Please drop us a line at info@specular.tv

Email your resume