Our Story

We got our start working with enterprise size businesses for the past two decades. Our team has created video content for the past three Microsoft CEOs and their big bet announcements, as well as the evolution of product launches across all business groups.

Great storytelling for all businesses is our passion. As our company grows, we're also reaching out to smaller businesses. Our expertise in guiding strategies around video marketing fills a gap for companies who don’t have internal resources or budget to hire a big advertising agency.

In addition, we wanted to build a company where true diversity and inclusion reflects not only in our work itself, but also in our day-to-day decision making processes.We saw the need and decided to act on it so we are part of the change toward equality for all.

Core Values

Diversity is at our core because we believe representation matters. Inclusion is not just a buzz word, we try to practice it in everything we do.

We believe change only happens when we actively participate in the cause. We’re committed to providing opportunities to talented creatives who have been overlooked because of their gender and race. Diverse perspectives are a key to the top level creativity we are able to share, and the root of the authentic storytelling we are able to tell.



Empathy is the foundation of who we are, what we do, and how we approach each other. We care about one another and show appreciation.



For us to tell great stories, we have to be curious. Curious about others, their background, and their reasons why. We are curious storytellers.



We believe everyone has creativity in them because creativity comes in many forms. The sum of uniquely yours is what makes Specular, spectacular.



Resilience — the ability to thrive under change — is in our DNA. Video production as a whole requires flexibility and responsiveness. Resilience is how we approach every production - relentlessly explore, innovate, reinvent, and thrive.



We are here to do the right thing, period.



Empowered people empower others. We encourage each other to try new things, share information, and make decisions for positive impact.

Our Team

Rachel Nussbaum

Founder, Executive Producer

Cheryl Ediss

Director, Senior Producer

Shenei Ro

Asia Pacific Regional Producer, Writer, Broadcaster

Timothy Alan

Art Director, Senior Motion Designer and Editor

Rachel Nussbaum

Founder, Executive Producer

Rachel founded Specular in 2018. Her entrepreneurial spirit was fostered at a young age by watching her dad, who was a successful entrepreneur in South Korea. Through the ups and downs of her dad’s business she saw the beauty of courage in going after what he was passionate about.

One of her principles is “no regrets.” She would rather try something, fail, and learn from the mistake, than not try at all and wish she had. She is inspired by innovators, trailblazers, and fellow female entrepreneurs who are challenging the status quo and making this world a better place for all.

When she first had an opportunity to produce a spec commercial for Nike, a light bulb went on and she realized that producing was her life calling. Since then, she has worked in various industries such as finance, non-profit, advertising, and technology.

She has produced big-bet announcements, interviewed CEOs, and traveled the world collecting business success stories. Her experiences and perspectives propel her to do her job well, wearing many hats as a founder, director and a producer of creative storytelling.

Rachel's family
is what grounds her and motivates her to make a difference every day.

Cheryl Ediss

Director, Senior Producer

Cheryl’s passion for filmmaking ignites when collaborating with fierce artists and clients to create storytelling that motivates, provokes, and inspires. She draws inspiration from her daughter and how she navigates youth with fearless fervor. Cheryl builds and oversees teams around the world to execute big ideas for the biggest corporations and their brands - from concept to delivery, working with the smallest footprint to building big sets in challenging locations.  Clients and collaborators rely on her nimble, positive attitude to lead productions on time and on budget.

Cheryl is always scouting and finding ways to connect and enhance work with the location as a supporting character. Documentary filmmaking and music videos are her first loves. She uses her producer superpowers for good.

Shenei Ro

Asia Pacific Regional Producer, Writer, Broadcaster

Shenei is a multi-talented, award-winning broadcaster, actor, and writer based in Seoul, South Korea. With over 15 years of experience, she has worked for Korean national broadcast stations such as KBS and MBC, covering a broad range of TV content as a reporter, announcer, and writer.

Her love for art and music began at a very young age and is a foundation for who she is. Creativity is in her DNA and propels her to excel at everything she does. She has a bachelor’s degree in fine arts and is an avid violinist. When she’s not busy working on and off-screen, you will find her on stage in theaters, teaching classes in universities, or at home creating a recipe.

Timothy Alan

Art Director, Senior Motion Designer and Editor

Tim's professional journey spans a remarkable 15 years, taking him from Fortune 500 giants to small boutique agencies. In the role of Art Director, Senior Motion Designer, and Senior Editor, his unwavering passion for kindling creativity and innovation shines through in every project he undertakes.

With years dedicated to cultivating a deep reservoir of expertise in motion graphics, video content, and design, Tim is resolutely committed to delivering results that meet and exceed client expectations.

It is not just his technical prowess but his exceptional communication skills and the remarkable ability to foster consensus within his teams. He inspires individuals to explore the outer limits of creativity, encouraging them to take full ownership of their projects. In his realm, collaboration reigns supreme, where every voice is not only heard but treasured, allowing each team member to flourish and thrive.

Tim's aspirations are always fixated on the horizon, seeking out new challenges with the potential for profound impact. Tim is a visionary who can infuse innovation and creativity, ready to make a profound contribution to each project.

Outside of his professional pursuits, Tim cherishes the moments spent with his family and dog in the Pacific Northwest. Winters find him carving slopes on skis, summers see him navigating the waters, and year-round he dedicates time to coaching youth sports, embodying a spirit of both adventure and community.


It takes a village to create high quality videos. We have a huge roster of A-list contributors who work on a project-by project basis.

Each video is unique and requires precise skill sets to make the process successful. By bringing in team members special for each project, we keep the budget as lean as possible. And the end results are still top notch because we know how to create a well-oiled machine each time.

In addition, we feel good about contributing to the healthy community of freelance video crew by creating more work opportunities. It’s a win-win, really.


Our talented creative team knows how to bring ideas to life.


Our savvy producers keep your project on track and on budget.

Live Action Crew

Our camera, lighting, and sound experts know how to create the perfect set, the perfect angle, and superb sound every time.


Our seasoned postproduction team knows how to craft the story at any given length, create amazing visual effects, and come up with the best 2D and 3D models for any product or service imaginable.

Current Openings